July 2025

Hello!

As a teenager, I always wanted to wear a variety of earrings—ones I could actually afford. I’d go scouting through markets and shops, hunting for styles that fit within my casual job budget. The trouble was, those earrings never quite worked out. They looked great at first, but I often found myself disappointed not long after.

Years later, I discovered that my daughter Lucy faced the same challenges when it came to wearing jewellery. It was actually because of her that the idea for Illuka Blue came to life—a brand built around the idea of offering jewellery that’s not only stylish and affordable, but also thoughtfully made with sensitive wearers in mind.

Illuka Blue is my happy place. Adding beaded jewellery has only deepened the joy I feel working on this venture—a world away from corporate finance! As Lucy and I begin this journey together, we hope you’ll come along for the ride.

X

Sarah